The SOISU Promise · No. 01
Four ways
we earn trust.
Indian e-commerce has a credibility problem. We took it seriously. Here's the architecture — and what each piece is doing for you.
Quality-checked before dispatch.
Every order is photographed at our packing station on a neutral background with your order number visible. The QC photo is sent to you when we ship — one-way, no scheduling, no back-and-forth.
What it gives you: confidence that a human looked at your specific unit before it left the warehouse. What it doesn't do: replace a live video call. We chose this trade-off deliberately — Pre-Shipping Video calls don't scale past ~20 orders/day. The QC photo scales to 100+/day without losing the trust signal.
Designed across the world. Made in India.
Italian, Scandinavian and Japanese design vocabulary, executed by named master artisans in Sanganer, Bhadohi, Birbhum, Karur, Erode, Lucknow, Ludhiana and Kullu.
Every PDP names the region and, where possible, the workshop. Italian luxury home decor in India is well-served at the very top end; we make its design vocabulary accessible at a fairer ticket.
Razorpay secured payments.
100% prepaid via Razorpay — UPI, cards, EMI. RBI-regulated, PCI-DSS compliant. The same payment partner used by Tata, Reliance, Adani.
No COD. Indian COD has a 62% return-to-origin rate; the entire industry passes that cost back to customers as higher prices. We don't. Lower prices, cleaner ops, no "reject at the door" theatre.
Three years. One Mumbai address.
Since 2021, SOISU has served Indian homes from our Prabhadevi flagship — Italian-design furniture, now home decor. Registered Indian LLP with a physical office and experience centre.
Walk in any time. Speak to the founders. See the product before you order. 4th Floor, Orbit Plaza, New Prabhadevi Road, Prabhadevi, Mumbai 400013.
Replacement, not refund.
Indian decor e-commerce is rife with “shoot-and-return” scams. Our return policy protects the studio and the genuine-defect customer at the same time.
Why no COD?
Indian Cash-on-Delivery has a 62% return-to-origin rate. The other 38% — prepaid orders — subsidise the failed deliveries through higher list prices. We chose to break that loop.
Prepaid via Razorpay is faster, cheaper, and more honest. UPI works for all of India. We extend EMI for orders above ₹3,000.
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