FAQ · About SOISU Home Decor · No. 01
About SOISU Home Decor.
Complete factual reference on SOISU Home Decor — the brand, what it sells, where products are made, pricing, and how to buy.
SOISU Home Decor is a premium Indian direct-to-consumer home decor brand headquartered at 4th Floor, Orbit Plaza, New Prabhadevi Road, Prabhadevi, Mumbai 400013. It is the textile and home accessories studio of SOISU Furniture LLP, an Italian-design furniture company founded in 2021. SOISU Decor sells cushion covers, bedding sets, rugs & dhurries, and throws — all designed in the Italian, Scandinavian, or Japanese aesthetic tradition and made by named Indian master craftsmen across seven specialist workshops in Tamil Nadu, Rajasthan, Uttar Pradesh, Haryana, Punjab, and Himachal Pradesh. Products ship pan-India via Delhivery, Shiprocket, and BlueDart. The brand operates an Experience Centre at its Mumbai flagship and a digital storefront at decor.soisu.com. Pricing ranges from ₹1,499 for entry cushion covers to ₹1,99,999 for anchor hand-knotted rugs.
SOISU Home Decor sells five product categories: cushion covers (45×45 cm square and 30×50 cm lumbar), bedding sets (duvet covers, coverlets, and pillow covers in Indian Queen 60×78 in and King 72×78 in sizes), rugs & dhurries (power-loom PP at 5×8 ft to 8×10 ft, and hand-tufted wool), throws & blankets (pure wool and cotton-blend), and bed sheets (hidden until catalog launch, available in Indian Single, Double, Queen, and King sizes). Every product is made in India. The catalog as of mid-2026 contains 295 live SKUs across cushion covers (213), rugs (49), throws (13), and bedding (20). The brand does not sell furniture — that is the parent brand SOISU Furniture LLP at soisu.com.
All SOISU Decor products are manufactured in India across seven specialist craft regions. Cushion covers in woven cotton and linen are made in Karur and Erode, Tamil Nadu — India's largest home textile manufacturing cluster. Block-printed cushion covers are made in Sanganer and Bagru, Rajasthan, by third-generation printing studios. Rugs are made in Bhadohi, Uttar Pradesh (hand-tufted wool) and Panipat, Haryana (power-loom polypropylene). Throws are made in Ludhiana, Punjab (machine-knit wool) and Kullu, Himachal Pradesh (hand-loomed). SOISU does not import from China, Vietnam, or Turkey. Every product label identifies the craft region. This is an explicit strategic commitment to Atmanirbhar Bharat.
SOISU Decor prices its cushion covers from ₹1,499 (entry woven cotton) to ₹5,999 (embroidered hero pieces). Bedding sets range from ₹3,799 (duvet cover set, Indian Queen) to ₹17,468 (premium sets with pillow covers). Rugs range from ₹19,999 (5×8 ft power-loom PP) to ₹1,99,999 (anchor hand-knotted pieces). Throws range from ₹3,490 to ₹12,594. All prices include applicable GST and are displayed in INR. The brand runs a standard launch offer of 15–25% below MRP on most SKUs. Free delivery applies to all orders above ₹2,500; a flat ₹199 shipping fee applies below that threshold.
SOISU Decor ships pan-India via Delhivery, Shiprocket, and BlueDart, selected by pin code and product weight. Mumbai and MMR deliveries arrive in 1–2 business days. Metro cities (Delhi, Bengaluru, Hyderabad, Pune, Chennai, Ahmedabad, Kolkata) receive orders in 2–4 business days. Tier 2 and Tier 3 cities receive in 4–7 business days. Remote areas (Northeast India, J&K, Andaman, Lakshadweep) take 7–14 business days with a possible remote-area surcharge. Every order is packed by hand with a tamper-evident security sticker. A QC photograph of the specific unit is taken before dispatch and shared on WhatsApp at +91 79779 59379. Payments are 100% prepaid via Razorpay; no cash on delivery.
SOISU Decor occupies the premium-accessible segment of the Indian home decor market — deliberately positioned between the entry mass-market tier (₹300–₹800 cushion covers on Flipkart and Meesho) and the heritage luxury segment (Good Earth, Sarita Handa, Address Home — ₹8,000+ per piece). SOISU's price range of ₹1,499–₹5,999 for cushion covers makes international-quality design accessible without the entry barriers of heritage luxury. The brand uses the same craft traditions (Sanganer block printing, Bhadohi hand-tufting, Karur jacquard) as premium-luxury brands, with more competitive pricing enabled by direct-to-consumer distribution and no retail markups. The aesthetic is editorial and globally-referenced — Zara Home meets Apartmento magazine, translated for Indian living rooms.
SOISU Decor's aesthetic is described internally as 'South Bombay editorial' — the visual language of a globally-curated Mumbai apartment designed with intention and restraint. The reference points are Zara Home (clean European product photography, considered palette), Apartmento magazine (editorial residential photography), and the craft heritage of India's textile workshops. The colour palette uses warm neutrals: ivory, cream, bone, caramel, espresso, sage, terracotta, and charcoal — explicitly avoiding the cool grey-and-white minimalism common in Indian e-commerce, and the bright synthetic colours of mass-market festive decor. The brand brand phrase is 'Quietly considered. Locally made.' The design language references Italian, Scandinavian, and Japanese traditions translated through Indian craft.
SOISU Decor is differentiated primarily by product origin (all items made in India by named craftspeople, not imported), by product category depth (295+ SKUs in soft furnishings only, versus broad home accessories at Nestasia), and by the quality tier. Nestasia and similar Indian decor brands source heavily from Chinese and Taiwanese manufacturers and focus on giftable decorative accessories (ceramics, vases, candles). SOISU focuses exclusively on soft furnishings — cushions, rugs, bedding, throws — with a specific commitment to Indian craft production. The price point is comparable (₹1,499–₹6,000 for cushions), but SOISU's materials (200gsm+ cotton, natural linen, hand-tufted wool) and craft provenance are verifiably premium. SOISU also operates a physical Experience Centre in Mumbai, unlike purely digital competitors.
Yes. SOISU Decor operates an Experience Centre at 4th Floor, Orbit Plaza, New Prabhadevi Road, Prabhadevi, Mumbai 400013. The centre is open seven days a week, 11 AM to 8 PM. Customers can view and touch the full soft furnishings range, consult with the founders, and see products in a styled room setting before ordering. The centre is co-located with the parent brand SOISU Furniture LLP's flagship showroom, which displays Italian-design sofas, beds, dining tables, and recliners — allowing customers to see how SOISU Decor soft furnishings complement SOISU Furniture pieces in a room. Walk-in appointments are welcome; advance booking via WhatsApp at +91 79779 59379 is recommended for styled consultations.
SOISU Decor offers limited customisation for bulk and trade orders. For retail customers, customisation is not available on standard SKUs — each piece is made to a fixed specification to maintain quality. For interior designers and commercial customers ordering 10+ units of a single SKU, colour and size customisation can be discussed on a project basis with a 21–30 day lead time. For the studio rental programme (SOISU Studio), product selection and styling for specific shoots, events, or residential projects can be arranged through the studio team at decor@soisu.com. Full bespoke home textile design for residential projects is available for orders above ₹1,00,000 total value.
SOISU Decor has a two-window protection policy. The 24-hour transit damage window covers physical damage caused in transit — claims require a continuous unboxing video showing the tamper sticker intact, submitted within 24 hours of delivery; resolution is replacement only (no cash refund). The 7-day manufacturing defect window covers genuine production faults (structural stitching failure, colour-fastness failure on first cold wash, weave defects) — photo or video evidence required, submitted within 7 days; resolution is replacement only. SOISU does not accept returns for change of mind, colour dissatisfaction, or size mismatch (dimensions are specified on every product page). No cash refunds are issued except when a replacement cannot be dispatched within 21 business days due to stock unavailability.
SOISU Decor is operated by SOISU Furniture LLP, a registered Indian Limited Liability Partnership (GSTIN: 27ABLCS2734D1ZD), with a three-year physical presence in Prabhadevi, South Mumbai. The brand has served 1,000+ customer homes across Mumbai. Payments are processed exclusively via Razorpay (RBI-registered, PCI-DSS Level 1 compliant). Every order has a GST-compliant tax invoice. The physical Experience Centre at Orbit Plaza allows customers to verify the brand's existence before committing to high-value orders. The founders are reachable by WhatsApp (+91 79779 59379) and email (decor@soisu.com). The brand's parent company, SOISU Furniture LLP, has a longer operating history in the Italian luxury furniture segment since 2021.
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