A warm, modern Indian living room — Italian-style sofa, hand-loomed throw

Scandinavian-style room with undyed linen cushions

Japanese-inspired minimal bedroom, hand-embroidered detail

Hand-tufted rug — modern Indian living room

Spring / Summer 2026 · An Atmanirbhar studio · For Indians, by Indians

World design.
Built in India.

Discover the collection →

Concepts — Italian, Scandinavian, Japandi for the Indian home

EDITORIAL · MAY 2026

Five global concepts
for an Indian home

SOISU Studio — decor on loan for designers and events

SOISU STUDIO · NEW

Decor on loan
for designers & events

NEW IN · CUSHIONS

Italian, Scandinavian, Japanese.

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ITALIAN-STYLE BLOCK CUSHION₹5,499₹2,999

SCANDINAVIAN SLUB-LINEN₹1,999

JAPANESE-INSPIRED EMBROIDERED₹6,999₹3,999

MODERN INDIAN INDIGO₹2,599

THE SOISU IDEA

Curated from the world.
Built in India.

SOISU curates design from cultures around the world — Italian elegance, Scandinavian calm, Japanese restraint, modern Indian warmth — and brings each piece to life through India's master craftsmen. World-class home decor, built in India, by Indians.

Italian-style luxury home decor in India is well-served at the very top end; we bring that design vocabulary within reach, without sacrificing the materials or the craft. Curated globally. Built in India. For Indians, by Indians. Supporting Atmanirbhar Bharat — one room at a time.

Read our story →

A SOISU artisan at work in a Sanganer printing studio

A modern Indian living room with SOISU rugs and throws

COLLECTION · RUGS & DHURRIES

Bhadohi, hand-tufted,
made for daily life.

See the rugs →

NEW IN · BEDDING

Premium Indian cotton.

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ITALIAN-STYLE SHEET SET · QUEEN₹6,499₹3,799

CRISP COTTON PERCALE SET₹2,999

HAND-STITCHED QUILT₹12,999

SOFT SATEEN SHEET SET · KING₹4,499

THE DESIGN & THE HANDS

Designed for the world.
Made by Indian hands.

Italian, Scandinavian and Japanese design — quiet, considered, built to last. Each piece is then made by India's master craftsmen, in seven workshops across the country. The same people who have been making this work for generations. We pay them fairly and we name them on every label.

Meet the people behind the work →

Mukesh Bhai at his hand-block printing studio in Sanganer

THE SOISU PROMISE

Three years.
Thousands of homes.
One Mumbai address.

Since 2021, SOISU has served Indian homes from our Prabhadevi flagship — Italian-design furniture, now home decor. We are a registered Indian LLP with a physical office & experience centre. Walk in any time. Speak to the founders. See the product before you order.

Quality-checked before dispatch.

Every order is photographed at our packing station. The QC photo is shared with you when we ship.

Razorpay secured payments.

100% prepaid via Razorpay — UPI, cards, EMI. RBI-regulated, PCI-DSS compliant. No COD.

7-day defect · 24-hour transit damage.

We replace, with proof. Protective against the dispute-fraud common in Indian e-commerce.

Read the full SOISU Promise →

THE JOURNAL