About · No. 01 · An Atmanirbhar studio
World design.
Built by Indian hands.
SOISU Decor is the soft-furnishings studio of SOISU Furniture LLP — based in Prabhadevi, Mumbai since 2021. We curate design from cultures around the world and bring each piece to life through India's master craftsmen. For Indians, by Indians. Supporting Atmanirbhar Bharat.
Five things we believe.
World design. Indian hands.
We curate design from cultures around the world — Italian elegance, Scandinavian calm, Japanese restraint — and make every piece in India by Indian master craftsmen. Atmanirbhar by design.
Warm modern.
Earthy palette, contemporary silhouettes. Not ethnic kitsch, not Pinterest-pastel.
Real materials.
Premium Indian cotton, fine linen, hand-loomed wool, brass and ceramic. No synthetic shortcuts.
Heirloom-priced.
Premium but not walled-off. Reachable for ₹20–40L HHI. From ₹1,499 to ₹2,00,000.
For Indians, by Indians.
Built here. Owned here. Paid for here. Every rupee strengthens an Indian workshop. That is the studio's simplest principle.
Curated from the world.
Italian-style luxury home decor in India is well-served at the very top end; we bring that design vocabulary within reach — and we build every piece in India, by Indians.
Italian
Proportion, palette restraint, the unhurried gesture. The reason Italian home decor is the global standard for luxury — and the design vocabulary we bring within reach for the Indian home.
Scandinavian
Light woods, undyed linen, soft wool. Furniture and decor that disappears into daily use — the calm, considered Northern European instinct, made in India.
Japanese
Restraint. Imperfection. The handmade mark. The Asian instinct for treating the craftsman's hand as the most important detail — perfectly aligned with India's own craft traditions.
India's master craftsmen.
Seven family-run workshops across India. Every label names the craftsman who made it. Every rupee strengthens an Indian studio.
Mukesh Bhai
Third-generation hand-block printer. Madhuban, Niloufer, Aravalli are printed at his studio.
Iqbal Saheb
Master hand-tufter. Bhadohi's GI-tagged carpets pass through his loom.
Naseem Bibi
Chikankari atelier. Mussoorie and the embroidered hero series take 14–21 days at her frame.
What people say.
“First time I've seen QC photos before dispatch on an Indian e-com order. Quiet detail, big trust signal.”
“The Madhuban cushion is the only piece in my living room that gets photographed by every visitor.”
“Walked into Prabhadevi, met Rohan, picked the rug from the experience centre. The internet should always work like this.”
Three years.
Thousands of homes.
One Mumbai address.
Since 2021, SOISU has served Indian homes from our Prabhadevi flagship. Quality-checked before dispatch, 100% prepaid via Razorpay, fraud-resistant returns. Indian studio, Indian craftsmen, Indian payments — Atmanirbhar end to end.
Read the full Promise →