The SOISU Promise · No. 01
Four ways
we earn trust.
Indian e-commerce has a credibility problem. We took it seriously. Here's the architecture — and what each piece is doing for you.
Quality-checked before dispatch.
On request, we photograph your order on a neutral background with the order number visible and share it before dispatch — one-way, no scheduling, no back-and-forth.
What it gives you: confidence that a human looked at your specific unit before it left the warehouse. What it doesn't do: replace a live video call. We chose this trade-off deliberately — Pre-Shipping Video calls don't scale past ~20 orders/day. The QC photo scales to 100+/day without losing the trust signal.
World design, curated for Indian homes.
Italian, Scandinavian and Japandi design vocabulary, curated and edited for the way Indian homes actually live — honest materials, quality construction, described exactly as they are.
Every PDP states the material and construction plainly. Italian luxury home decor in India is well-served at the very top end; we make its design vocabulary accessible at a fairer ticket.
Razorpay secured payments.
100% prepaid via Razorpay — UPI, cards, EMI. RBI-regulated, PCI-DSS compliant. The same payment partner used by Tata, Reliance, Adani.
No COD. Indian COD has a 62% return-to-origin rate; the entire industry passes that cost back to customers as higher prices. We don't. Lower prices, cleaner ops, no "reject at the door" theatre.
Since 2022. One Mumbai address.
Since 2022, SOISU has served Indian homes from our Prabhadevi flagship — Italian-design furniture, now home decor. Registered Indian LLP with a physical office and experience centre.
Walk in any time. Speak to the founders. See the product before you order. 4th Floor, Orbit Plaza, New Prabhadevi Road, Prabhadevi, Mumbai 400025.
Replacement, not refund.
Indian decor e-commerce is rife with “shoot-and-return” scams. Our return policy protects the studio and the genuine-defect customer at the same time.
Why no COD?
Indian Cash-on-Delivery has a 62% return-to-origin rate. The other 38% — prepaid orders — subsidise the failed deliveries through higher list prices. We chose to break that loop.
Prepaid via Razorpay is faster, cheaper, and more honest. UPI works for all of India. We extend EMI for orders above ₹3,000.
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