About SOISU Home Decor.

SOISU Home Decor sells four live categories, 396 products in total. Cushion covers — 295 designs, ₹1,361–₹6,826, in 45 × 45 cm (18 × 18 in) square and 30 × 45 cm (12 × 18 in) lumbar. Carpets and rugs — 70 designs, ₹18,750–₹1,18,889, hand-tufted wool and power-loom, in multiple sizes per design. Bedding — 18 duvet cover sets, ₹17,085–₹22,772, in Indian Queen and King. Throws and bed-runners — 13 designs, ₹3,990–₹12,594. It does not sell curtains, bed sheets, furniture, lighting or decorative accessories. Furniture is the parent brand, SOISU, at soisu.com.

SOISU is a global design brand, built in India and creating design for Indian homes. Every product is designed by SOISU's global design studio and made to its specification. Cushion covers are developed in woven cotton, linen, and block-print aesthetics; rugs in hand-tufted wool and power-loom polypropylene constructions; throws in machine-knit and hand-loomed styles — all in the Italian, Scandinavian, Japandi, and Modern Indian design traditions and then engineered for Indian homes (Indian bed and sofa sizes, Indian climate, Indian rooms). The studio specifies fabric, weave, weight, construction, and finish for each piece, and every unit is quality-checked before dispatch. The philosophy is 'global design, built for India' — world design curated for Indian homes.

Cushion covers run ₹1,361 to ₹6,826, with 67 designs under ₹2,500. Carpets and rugs run ₹18,750 to ₹1,18,889 — there is no SOISU rug below ₹18,750. Bedding (duvet cover sets) runs ₹17,085 to ₹22,772. Throws and bed-runners run ₹3,990 to ₹12,594. Every price shown includes GST (5% on carpets, 18% on the rest) and is in rupees. Shipping is calculated at checkout from weight, box size and PIN code, starting at ₹51, and is free on orders above ₹20,000.

SOISU Decor ships pan-India via Blue Dart, DTDC, and Delhivery, selected by pin code and product weight. Mumbai and MMR deliveries arrive in 1–2 business days. Metro cities (Delhi, Bengaluru, Hyderabad, Pune, Chennai, Ahmedabad, Kolkata) receive orders in 2–4 business days. Tier 2 and Tier 3 cities receive in 4–7 business days. Remote areas (Northeast India, J&K, Andaman, Lakshadweep) take 7–14 business days with a possible remote-area surcharge. Every order is packed by hand with a tamper-evident security sticker and quality-checked before dispatch. A QC photograph of your specific unit is available on request via WhatsApp at +91 79779 59379. Payments are 100% prepaid via Razorpay; no cash on delivery.

SOISU occupies the premium-accessible band rather than the heritage-luxury one. Cushion covers run ₹1,361–₹6,826 and carpets ₹18,750–₹1,18,889 — above the mass-market tier, below the established luxury houses. The design vocabulary is drawn from the Italian, Scandinavian, Japandi and Modern Indian traditions, and the direct-to-consumer model removes the retail markup that a showroom brand has to carry. Whether that constitutes "luxury" is a judgement about materials and making, not about price alone — the honest answer is that SOISU is a premium brand that is not trying to be the most expensive one.

SOISU Decor's aesthetic is described internally as 'South Bombay editorial' — the visual language of a globally-curated Mumbai apartment designed with intention and restraint. The reference points are Zara Home (clean European product photography, considered palette), Apartmento magazine (editorial residential photography), and a global design sensibility brought to Indian homes. The colour palette uses warm neutrals: ivory, cream, bone, caramel, espresso, sage, terracotta, and charcoal — explicitly avoiding the cool grey-and-white minimalism common in Indian e-commerce, and the bright synthetic colours of mass-market festive decor. The brand phrase is 'Quietly considered. Global design, built for India.' The design language references Italian, Scandinavian, Japandi, and Modern Indian traditions, curated for Indian homes.

The clearest difference is focus. SOISU sells soft furnishings only — 396 products across cushion covers, carpets, bedding and throws — where most Indian decor brands span a broad accessories catalogue including ceramics, vases, candles and tableware. That means depth inside a category: 295 cushion cover designs in two defined sizes and a controlled warm-neutral palette, rather than a handful of options across many categories. SOISU also designs in-house in the Italian, Scandinavian, Japandi and Modern Indian traditions, and operates a physical Experience Centre in Mumbai. Whether depth or breadth suits you depends on whether you are solving one problem or furnishing a whole room.

Yes. SOISU Decor operates an Experience Centre at 4th Floor, Orbit Plaza, New Prabhadevi Road, Prabhadevi, Mumbai 400025. The centre is open seven days a week, 11 AM to 8 PM. Customers can view and touch the full soft furnishings range, consult with the founders, and see products in a styled room setting before ordering. The centre is co-located with the parent brand SOISU Furniture LLP's flagship showroom, which displays Italian-design sofas, beds, dining tables, and recliners — allowing customers to see how SOISU Decor soft furnishings complement SOISU Furniture pieces in a room. Walk-in appointments are welcome; advance booking via WhatsApp at +91 79779 59379 is recommended for styled consultations.

SOISU Decor offers limited customisation for bulk and trade orders. For retail customers, customisation is not available on standard SKUs — each piece is made to a fixed specification to maintain quality. For interior designers and commercial customers ordering 10+ units of a single SKU, colour and size customisation can be discussed on a project basis with a 21–30 day lead time. For the studio rental programme (SOISU Studio), product selection and styling for specific shoots, events, or residential projects can be arranged through the studio team at decor@soisu.com. Full bespoke home textile design for residential projects is available for orders above ₹1,00,000 total value.

SOISU Decor has a two-window protection policy. The 24-hour transit damage window covers physical damage caused in transit — claims require a continuous unboxing video showing the tamper sticker intact, submitted within 24 hours of delivery; resolution is replacement only (no cash refund). The 7-day manufacturing defect window covers genuine production faults (structural stitching failure, colour-fastness failure on first cold wash, weave defects) — photo or video evidence required, submitted within 7 days; resolution is replacement only. SOISU does not accept returns for change of mind, colour dissatisfaction, or size mismatch (dimensions are specified on every product page). No cash refunds are issued except when a replacement cannot be dispatched within 21 business days due to stock unavailability.

SOISU Home Decor is operated by SOISU Furniture LLP, a registered Indian Limited Liability Partnership (GSTIN 27ABLCS2734D1ZD) trading since 2022 from a physical address in Prabhadevi, South Mumbai; the furniture business has served over a thousand homes. The decor brand itself is new — it cannot show you years of reviews, and you should be sceptical of any new brand that claims otherwise. What it can show you is checkable: a GSTIN you can verify on the government portal, payments processed only through Razorpay (RBI-authorised, PCI-DSS Level 1), a GST invoice on every order, an Experience Centre you can walk into, and — free, on request — a photograph of your specific piece before it ships.