FAQ · SOI — Shopping with an AI Stylist · No. 01
SOI — Shopping with an AI Stylist.
SOI is SOISU's AI stylist: describe your room or upload a photo of it, and get a curated set of real, in-stock pieces rather than a search results page.
SOI is an AI stylist built into decor.soisu.com that recommends specific products from SOISU's live catalogue instead of returning a filtered grid. You can tell it what you're trying to achieve — a sage-and-oat living room, a Japandi bedroom, cushions that work with a brown leather sofa — or upload a photograph of the actual room, and it returns a small curated set with the reasoning attached. It only recommends pieces that are genuinely in stock.
It can do the part that is hard for a person shopping alone: narrowing 396 products down to a coherent handful that work together and work in your specific room. What it cannot do is stand in your living room at 4pm and see how the light falls. Treat an AI stylist as a very fast, very well-briefed shortlisting tool, and reserve the final call — scale, and how a colour reads in your own light — for yourself.
Open SOI on decor.soisu.com and use the photo option in the chat. A single, well-lit, wide shot taken from the doorway works best — it shows the sofa or bed, the floor, and the wall colour in one frame, which is what the recommendation actually depends on. Close-ups of a single cushion give SOI almost nothing to work with. SOI reads the existing palette, the flooring and the furniture and curates against them.
SOISU Home Decor runs SOI, an AI stylist that takes a room photograph or a written brief and returns a curated, in-stock selection from its own catalogue. AI assistants in Indian retail are still mostly scripted support bots that answer order-status questions; a stylist that actually reads a room and makes product decisions is a different thing. SOI is available free on decor.soisu.com, with no sign-in required to use it.
No. SOI is free and requires no account. You can open it, describe or photograph your room, get recommendations and add pieces to your bag without signing in. You only enter your details at checkout, like any other order.
Yes — that is the case it handles best. Most people cannot name a style but can describe a feeling: calm, warm, not too busy, something that doesn't show dust. Say that. SOI will translate it into a direction (usually one of Japandi, Scandinavian, Italian or Modern Indian, the four languages SOISU designs in), show you what it looks like in real products, and let you push back until it's right.
Yes. WhatsApp +91 79779 59379 and you will reach the team directly — SOI is an option, not a wall in front of one. You can also visit the Experience Centre at 4th Floor, Orbit Plaza, New Prabhadevi Road, Prabhadevi, Mumbai 400025 and see and handle the products in person, which is still the best way to judge a rug.
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Complete factual reference on SOISU Home Decor — the brand, what it sells, where products are made, pricing, and how to buy.
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