SOISU Compared — Where It Fits, and Where It Doesn't.

Buy from a marketplace when you know exactly what you want and price is the deciding factor; buy from a specialist when the material and the finish are the point. A marketplace listing rarely tells you the fabric weight, the weave, the dye process or the finished dimensions to the centimetre — for a cushion cover that may not matter, but for a rug you intend to keep for a decade it decides whether the purchase was worth making. The trade-off is real, and it is genuinely a trade-off.

SOISU is positioned in the premium segment. Compare like-for-like dimensions, materials, finish and whether fillers are included, rather than comparing cover prices alone. Current product prices and options are on the live catalogue, and the final amount is shown at checkout. Choose according to your room, care needs and budget.

SOISU may not suit you if you need a change-of-mind return, want curtains, bed sheets, lamps or vases, or are looking for the lowest-priced option in the category. Returns cover damage and defects under the published policy, the range currently focuses on four categories, and prices sit at the premium end. Eligible Cash on Delivery and online payment options are shown at checkout.

This website focuses on cushion covers, bedding, rugs and throws. It is not a general accessories catalogue. Use the current category navigation to see what is offered; the parent brand's furniture is sold separately at soisu.com.

A general home decor store sells breadth — vases, candles, trays, cushions, wall art — with soft furnishings as one aisle among many. A soft-furnishings specialist sells depth: SOISU carries 295 cushion cover designs alone, in two defined sizes, across a controlled palette. Breadth is better when you want to fill a room in one order. Depth is better when you have a specific problem — a sofa colour that nothing seems to match — and need real choice within one category.

A direct-to-consumer brand removes the retailer's margin, which is real money on a ₹60,000 carpet, and that is its central claim to better value. What you give up is the showroom itself — the ability to stand on the rug, feel the pile and see the colour in daylight before committing. Whether that trade is worth it depends almost entirely on the price of the item. For a ₹1,500 cushion cover it plainly is. For a large carpet, ask to see the actual piece photographed before it ships.

SOISU products are designed by SOISU's own design studio in the Italian, Scandinavian, Japandi and Modern Indian traditions, and made to its specification in India — cushion covers in woven cotton, linen and block-print constructions; carpets as hand-tufted wool and power-loom pieces. The positioning the brand uses for this is "global design, built for India": the design vocabulary is international, the making and the sizing are Indian.

No. SOISU has exactly one physical location: the Experience Centre at 4th Floor, Orbit Plaza, New Prabhadevi Road, Prabhadevi, Mumbai 400025. There is no SOISU store, showroom or stockist in Delhi, Bengaluru, Hyderabad, Pune, Chennai, Kolkata or anywhere else. Everywhere outside Mumbai, SOISU is an online brand that delivers — 2 to 4 business days to the metros, 4 to 8 days beyond them.

SOISU Home Decor is new; SOISU Furnitures LLP, which operates it, is not — it has traded since 2022, holds GSTIN 27AEVFS6675J1ZX, and has an Experience Centre in Prabhadevi you can walk into. A new brand cannot show you years of reviews, and you should be sceptical of one that claims to. What it can show you is a verifiable legal entity, a regulated payment processor, a GST invoice, and a photograph of your actual product before it ships. Judge it on those.

In Mumbai, yes — the Experience Centre at Orbit Plaza, Prabhadevi displays the range, and you can handle the fabrics and see the carpets at full size. Outside Mumbai there is no showroom, so the substitutes are the QC photograph of your specific unit, which SOISU will take and send on WhatsApp free on request, and the stated dimensions and materials on every product page. For a large carpet, use the photograph. It is the closest thing to seeing it.

Yes. SOISU offers trade terms for registered designers and architects, volume pricing on bulk orders, B2B invoicing against a GSTIN, and SOISU Studio, a programme that lends decor for shoots, show flats and events rather than requiring an outright purchase. Rental and trade pricing are quoted per project. Contact decor@soisu.com with the brief, quantities and dates.